Rochelle Pennington
Rochelle Pennington is an art director, designer, and front-end developer with 8+ years of experience, living in the DC metro area.
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Nutricia

Nutricia is a global health company that leads the development and use of advanced medical nutrition for specialized care. They were in need of a redesign to make it easy and appealing for patients with a metabolic condition learn about their condition, find recipes, and buy low protein foods.

We won the EPiServer 2014 Best Digital Marketing Site and Silverpop 2014 Best Integration with a Silverpop Partner

We won the EPiServer 2014 Best Digital Marketing Site and Silverpop 2014 Best Integration with a Silverpop Partner

 

EPiServer 2014 Best Digital Marketing Site
"Since site-launch, Nutricia has seen a 76% decrease in bounce rate, 42% increase in time on-site, and 52% increase in page views at www.medicalfood.com."
View Press Release

Silverpop 2014 Best Integration with a Silverpop Partner
"Whereoware, on behalf of Nutricia, built a completely new, persona-based website, www.medicalfood.com, for its Metabolics Division, on EPiServer. In addition to driving individualized content on the web, the persona information is utilized in the automated email programs, customizing the entire online user experience."
View Press Release

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