Rochelle Pennington
Rochelle Pennington is an art director, designer, and front-end developer with 8+ years of experience, living in the DC metro area.
 

Work experience

 

Visual Design Associate Manager

Dec 2016 – Present
FJORD / Accenture Digital Studio

 

Creative Director, Web

Mar 2016 – Dec 2016
Whereoware

Provides design direction for web, product, and marketing projects, from concept to execution. Engages clients in design presentations and workshops to solicit meaningful feedback. Keeps design integrity in check by carefully testing finished products prior to launch. Keeps the agency relevant by constantly evolving design process and thinking, as well as researching industry trends, best practices, and emerging technologies and tools. Generates new business through proposal writing and strategy, crafting design concepts for sales pitches, and meeting with prospective clients.

 

Design Lead & Front-End Lead

2011 – 2016
Whereoware

Collaborated with our internal stakeholders and team to plan, design, build, and test ideas and features for a new proprietary product: a CMS and e-commerce website platform. Modernized our workflow by introducing responsive web design, CSS preprocessing, web performance and accessibility best practices, and cloud-based cross-browser/device testing. Hired, trained, and managed a team of front-end developers and freelance designers. Led design, code, and performance reviews. Initiated an employee training program to encourage professional growth, and keep the agency relevant and competitive.

 

Design Lead & Front-End Developer

2010 - 2011
Whereoware

Elevated the agency’s brand by redesigning its identity, website, voice and tone, and internal marketing materials. Improved our design process by introducing user experience design methods and modern design deliverables (style tiles, element collages, style guides), which resulted in a faster process and decreased revision rounds. Trained new hires, and provided guidance and support to team members. Tested and optimized front-end website performance issues. Maintained and nurtured long-lasting client relationships, which resulted in repeat business. Attracted new high-profile clients by expanding the agency’s design portfolio.

 

Front-End Developer & Web Designer

2009 - 2010
Whereoware

Modified and reshaped ASPDotNetStorefront’s e-commerce platform to fit the needs of our business, and the business of our clients. This became the sole e-commerce platform we used to build all client projects on. Developed custom WordPress themes for small marketing websites and blogs. Assisted clients with organizing, troubleshooting, and cleaning product data. Collected project requirements from clients, redesigned B2B e-commerce websites, led design presentations, and gave CMS training to clients. Independently managed small-scale marketing website projec

 

Junior Web Developer

2008 – 2009
Whereoware

Built e-commerce and marketing websites using HTML, CSS, jQuery, C#, and WordPress, and PHP. Maintained existing client websites by troubleshooting issues, analyzing product data, and building new features. Created graphic design assets to support content editors and developers.

 

Designer & Front-End Developer

2002 – Present
Self-Employed

Helps small businesses, startups, and non-profits with strategy, branding, web and product design, project management, and copywriting.

 
 

Community involvement

Community Organizer
Refresh DC  |  2012 - Present
Recruits speakers and sponsors, organizes and hosts events, and executes social media and email campaigns.

 

Education

B.S. Information Science & Systems
Radford University  |  2004 - 2008
Web Development concentration
Media Studies minor

 
 

Skills

 

Tools

Photoshop
Illustrator
Sketch
InVision
UXPin
Balsamiq
Microsoft Visual Studio
Team Foundation Server
BrowserStack
Slack
Basecamp
Google Analytics
Google Docs
Microsoft Office
OSX
Windows

Languages

Sass/SCSS
CSS
BEM methodology
HTML 5
jQuery
JavaScript
ASP.NET MVC

CMS

Episerver (Certified Developer)
WordPress
Squarespace
DNN
ASPDotNetStorefront

 
 

Awards

Second Place, Capital One Banking with Humanity Hackathon, 2016
IBM Beacon Award for Outstanding Smarter Commerce Solution, 2015
Episerver North America Best E-Commerce Site, 2015
Episerver Best Digital Marketing Site, 2014
Best Integration with a Silverpop Partner, 2014
MobileWebAwards Best B2B Mobile Application, 2014
Best Social Media/Digital/Web Agency on the Ace Awards Agency A-List, 2014