Creative Director, Web
Mar 2016 – Dec 2016
Provides design direction for web, product, and marketing projects, from concept to execution. Engages clients in design presentations and workshops to solicit meaningful feedback. Keeps design integrity in check by carefully testing finished products prior to launch. Keeps the agency relevant by constantly evolving design process and thinking, as well as researching industry trends, best practices, and emerging technologies and tools. Generates new business through proposal writing and strategy, crafting design concepts for sales pitches, and meeting with prospective clients.
Design Lead & Front-End Lead
2011 – 2016
Collaborated with our internal stakeholders and team to plan, design, build, and test ideas and features for a new proprietary product: a CMS and e-commerce website platform. Modernized our workflow by introducing responsive web design, CSS preprocessing, web performance and accessibility best practices, and cloud-based cross-browser/device testing. Hired, trained, and managed a team of front-end developers and freelance designers. Led design, code, and performance reviews. Initiated an employee training program to encourage professional growth, and keep the agency relevant and competitive.
Design Lead & Front-End Developer
2010 - 2011
Elevated the agency’s brand by redesigning its identity, website, voice and tone, and internal marketing materials. Improved our design process by introducing user experience design methods and modern design deliverables (style tiles, element collages, style guides), which resulted in a faster process and decreased revision rounds. Trained new hires, and provided guidance and support to team members. Tested and optimized front-end website performance issues. Maintained and nurtured long-lasting client relationships, which resulted in repeat business. Attracted new high-profile clients by expanding the agency’s design portfolio.
Front-End Developer & Web Designer
2009 - 2010
Modified and reshaped ASPDotNetStorefront’s e-commerce platform to fit the needs of our business, and the business of our clients. This became the sole e-commerce platform we used to build all client projects on. Developed custom WordPress themes for small marketing websites and blogs. Assisted clients with organizing, troubleshooting, and cleaning product data. Collected project requirements from clients, redesigned B2B e-commerce websites, led design presentations, and gave CMS training to clients. Independently managed small-scale marketing website projec
Junior Web Developer
2008 – 2009
Built e-commerce and marketing websites using HTML, CSS, jQuery, C#, and WordPress, and PHP. Maintained existing client websites by troubleshooting issues, analyzing product data, and building new features. Created graphic design assets to support content editors and developers.
Designer & Front-End Developer
2002 – Present
Helps small businesses, startups, and non-profits with strategy, branding, web and product design, project management, and copywriting.
Refresh DC | 2012 - Present
Recruits speakers and sponsors, organizes and hosts events, and executes social media and email campaigns.
B.S. Information Science & Systems
Radford University | 2004 - 2008
Web Development concentration
Media Studies minor
Microsoft Visual Studio
Team Foundation Server
Episerver (Certified Developer)
Second Place, Capital One Banking with Humanity Hackathon, 2016
IBM Beacon Award for Outstanding Smarter Commerce Solution, 2015
Episerver North America Best E-Commerce Site, 2015
Episerver Best Digital Marketing Site, 2014
Best Integration with a Silverpop Partner, 2014
MobileWebAwards Best B2B Mobile Application, 2014
Best Social Media/Digital/Web Agency on the Ace Awards Agency A-List, 2014