Rochelle Pennington
Rochelle Pennington is an art director, designer, and front-end developer with 8+ years of experience, living in the DC metro area.
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Yamaha Boats & WaveRunners

Yamaha Watercraft Group was looking for a partner who could help them increase conversions and customer engagement on their consumer websites. After a few conversations with their team, we determined they needed a new content strategy, information architecture overhaul, and a brand refresh.

style tiles, user experience design, high-fidelity wireframes, responsive mockups, copywriting

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Over the years, their branding strayed from its original aesthetic. We redesigned the sites, giving them a clean, bold look that remained true to the Yamaha brand.

Over the years, their branding strayed from its original aesthetic. We redesigned the sites, giving them a clean, bold look that remained true to the Yamaha brand.

How do you buy a boat online? You don't. But with generous usage of videos and photography, you can practically feel the wind in your hair - and that gets you halfway there.

How do you buy a boat online? You don't. But with generous usage of videos and photography, you can practically feel the wind in your hair - and that gets you halfway there.

Yamaha's former websites made it difficult for customers to find information needed to make buying decisions. So, we helped organize their content to encourage user engagement and exploration.

Yamaha's former websites made it difficult for customers to find information needed to make buying decisions. So, we helped organize their content to encourage user engagement and exploration.

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Every element on every page was designed with mobile in mind. That means we took content hierarchy seriously, and built features that would work perfectly for all users.

Every element on every page was designed with mobile in mind. That means we took content hierarchy seriously, and built features that would work perfectly for all users.

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